Mark Cuban’s Landmark Theatre chain has 57 theatres with 213 screens in the United States which makes it the largest chain that focuses on independent/foreign/art films- until now. According to StudioBriefing AMC is getting in to the game:

Kansas City-based AMC Theatres, the No. 2 U.S. movie chain after Regal Theaters, said today (Tuesday) that it plans to set aside 72 screens in 39 U.S. cities to show traditional art-house fare. The exhibitor said that it planned to introduce independent and foreign film fare under a program dubbed “AMC Select.” Initial films under the program are due to debut this weekend, including the Al Gore global-warming documentary An Inconvenient Truth and Robert Altman’s A Prairie Home Companion.

This is fantastic news. The chains are taking the true cinephiles seriously and that is precisely the right way to go about running their business. We are the people who will spend our money in the theatres for the small films, the big films and everything in between. That’s why Landmark makes money- they, like Apple in the computer business, have a monopoly over people who spend a lot of money on the product, care a lot about it and will be faithful if you treat them well.

This entry was posted on Friday, May 5th, 2006 at 6:31 pm by Devanshu and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.